Resolutions are tough. It’s Quarter To Five and you’re reaching for a drink to get you in the mood for the weekend, but what can you grab that has less alcohol, carbs and calories but still tastes delicious?

If there was a family photo of Coors beers, Coors Edge might be barely visible behind its flashier siblings, Coors Light and Coors Banquet. But Coors Edge has quietly made itself a player in the exploding non-alcoholic beer market since it was introduced in 2019. The non-alc sector might be a drop in the bucket of the $38 billion total beer category, but as more consumers gravitate toward options with less alcohol, carbs and calories, the opportunity for non-alcohol beers like Coors Edge is endless, says Rose Bleakley, associate marketing manager for Coors Edge.

Coors Edge replaced Coors NA in the brand’s portfolio in an effort to reach the growing number of drinkers looking for low- and no-alcohol offerings. At 0.5 percent alcohol by volume, it has the lowest calories and carbohydrates in its class. Coors Edge is double brewed, blending the taste profiles of two beers to produce similar flavours as Coors Banquet. At 41 calories and 8 grams of carbs, Coors Edge delivers on that task, Bleakley says: “For consumers out there looking for low-calorie, low-carb beers, Coors Edge is the best option.”

And with many consumers reconsidering their drinking habits during the new year, Coors Edge is clearly resonating, she says, with sales continuing to grow. So why not try in your next Quarter To Five?

This article was originally published on Molson Coors’ Beer & Beyond blog. Click here for full article. Visit www.molsoncoorsblog.com for more!