Canada's waters play a vital role in society, so we decided to create a product with a purpose to protect them. It is our mission to help ensure that waters across Canada remain vibrant and sustainable, today and long into the future.

To do this, Coors Seltzer has partnered with Change the Course (CtC) to support a portfolio of on-the-ground water projects that help sustain healthy, reliable rivers, lakes and wetlands across the country that provide clean water to wildlife and millions of people.

In 2021 we had a goal of restoring 2 billion litres of water with Change the Course, through each 12-pack helping to restore 1,000 litres of Canada’s waters. Now, in our second year, we’ve more than doubled our water restoration efforts across the country.

Learn more about our water restoration projects and partnership with Change the Course, here.